I help founders find what's holding growth back, prioritise the work, and lead execution through Calyx Core. Strategy, acquisition and conversion, connected to your revenue goals.
Work directly with me. Start with the business problem.
See how strategy and execution came together for a business with a problem worth solving.
Acquisition · Private theatres
Ecommerce · Shopify & SEO
Experience · Wellness & bookings
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Desktop website screenshots · Saphir Thai Spa
You don't need to know which service you need. Describe where growth feels stuck, and the guide will suggest what to review first.
Keep your brief, add context, or use it to start a conversation with me.
Two questions. No contact details required. →THE GROWTH STARTER
A useful direction in two questions.
No email. No sales call to unlock it.
This stays on this page until you choose to share or download your brief.
A starting point from your answers. A proper review of your business and data comes next.
Vishal PothurGrowth strategist. Founder, Calyx Core.
NeemansPerformance · Footwear
The Binge TownEntertainment · Private Theatres
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Kuku FMVideo · Audio
SinghaniasShopify · Fashion
DEIVEEGAA EnterprisesShopify · Fashion
Oben EV - RorrVideo · Automotive EV
Ecoline ClothingShopify · Fashion
DoosraVideo · Tech
Vision 11Video · Gaming
Over the last 11+ years I've worked at the intersection of performance marketing, websites and Shopify, SEO, content and conversion strategy - helping businesses grow beyond vanity metrics toward what actually matters: revenue, retention and customer experience.
I'm the founder of Calyx Core, the growth studio that delivers execution for the businesses I partner with - paid media, creative, web and ecommerce UX, CRO and technical work in one team.
The numbers above - revenue influenced and average ROAS - are reported and attributed figures across client growth programs, not a single-account claim.
How the partnership runs: I act as your fractional growth lead. The growth plan, the priorities and the weekly numbers sit with me - there is no account-manager layer between us. Where execution needs depth, my team at Calyx Core delivers it.
Beyond client work I build my own products, from Dear Crafted (custom gifting) to AI-powered fish-care systems and WhatsApp commerce. That hands-on experience shapes how I approach growth: the closer you are to the customer, the better your decisions.
You're making sales. You're spending on marketing. Traffic and enquiries arrive. But growth feels harder than it should, and adding another channel or agency hasn't fixed it. Growth is almost always held back by one constraint, not ten.
Volume is there, buying intent isn't - wrong keywords, wrong audiences, or the wrong platform for the offer.
Visitors arrive and leave. The product page, checkout, landing page or enquiry form loses them before they buy.
The product is fine. What's missing is a clear enough reason to choose it today instead of thinking about it.
Ads stopped working because the message wore out, not because the budget was wrong.
Every rupee buys a first sale. Repeat business and lifetime value aren't carrying any of the growth.
Platform reporting and actual revenue tell different stories, so every spending decision is a guess.
I find the constraint before adding another channel. That's the whole difference between a growth system and a list of tactics.
I work as your fractional growth lead - a part-time head of growth on a monthly retainer. You get senior strategy and one person accountable for the numbers, without hiring a full-time CMO.
One prioritised 90-day roadmap tied to revenue targets, reviewed with you and updated as the numbers move.
Every week: the numbers, the one constraint that matters most, and the work that moves it. Plain-language reporting, no screenshot decks.
Campaigns, creative, websites and CRO are delivered by my team under my direction, so strategy and execution never drift apart.
Success is measured in revenue, margin and pipeline - the numbers you report to your board or your bank, not platform metrics.
Four parts of one system, led by one partner. Engagements start at the constraint and expand from there.
Google, Meta and performance creative structured around profitable revenue instead of impressions.
Websites, storefronts, landing pages and checkout flows rebuilt to convert the visitors you already pay for.
Search, content and AI-search visibility that keep returning traffic after the ad budget stops.
Funnel diagnosis, clean measurement and a prioritised 90-day roadmap tied to revenue targets.
Every proposal is built after understanding the business, the funnel, the category and the growth target. The goal is to price the work that actually moves revenue, not force every client into the same package.
I review the website, funnel, traffic sources, tracking, SEO visibility and current bottlenecks before suggesting a scope.
The proposal can include SEO, GEO, SXO, CRO, Shopify, Google Ads, Meta Ads or content execution depending on what the business actually needs.
Once work starts, the focus stays on traffic quality, conversion rate, clean reporting and better revenue decisions.
Deep dive into your data, funnel and unit economics to find where revenue is leaking.
A prioritised 90-day plan tied to revenue targets - not a list of random tactics.
Campaigns, creative and CRO shipped weekly, with a disciplined testing cadence.
Double down on what works, kill what doesn't, and compound the winners.
Looking for advice specific to your sector?
View your industry ↗Performance creative, ecommerce builds and premium web experiences - a look at the work itself.
Acquisition, website, conversion and retention run as a single growth system - not five disconnected channels or agencies.
You work directly with the strategist who owns the plan - never a rotating cast of junior account managers.
Every decision is made around profit, conversion and retention - the metrics that move the business.
I run my own businesses, so I understand product, operations, fulfilment, support and the realities of scaling - not just ads.
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